Make it easy for patients to book appointments online using services like Zocdoc. Consider sending emails that lead back to your website to potential and existing patients. You can also use this content in email marketing campaigns. (There’s more of a chance that people seeking advice on reproductive health will land on your site.) Content like this establishes you as an expert in your field, while also helping you pick up search traffic. Use content marketingĬontent marketing, or using written, photo, or video content to promote your practice, is another important way to attract new patients.įor instance, you can publish blog posts on your website about reproductive health topics, such as birth control, pregnancy and STIs. Regularly updating your website with blog content or videos can also help it rank. To position your practice near the top of a patient’s search results, you can find an expert who can help you place commonly searched terms, or keywords in your web content. You can do this by using search engine optimization (SEO) strategies. Website best practicesĪlong with choosing a professional, nice-looking design and logo, spend time making sure your website’s content helps you rank on search engines. Display photos of your office and staff member bios to help potential patients become familiar from the get-go. Make a good impression on potential patients by creating a well-designed site that’s easy to navigate. Attract new patients with a websiteīefore they end up at your office, patients usually start with your website. For these reasons, you can easily adjust your budget so you don’t end up spending unnecessary money or time on advertising strategies that aren’t yielding results.Īny of the below methods can be effective ways to market your ob-gyn practice online. You can pinpoint how a patient found you and, over time, determine which marketing channels are the most effective. Unlike other marketing approaches, digital marketing allows you to easily measure your results.
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